I help men get strong, fit and confident through physical performance.

I specialise in men who want to perform at their best. To be able to lift, run and say yes to adventure and pushing outside their comfort zone.I help real men with busy professional jobs, just like you.

George, 31, PR

George came to me wanting to get in better shape and get his first pull up. Since then he's achieved 3 pull ups and a half marathon PB.Working with Sam has been one of the best investments I’ve made in myself.Before working with Sam, I was stuck in a rut. I knew what I wanted to achieve, but no structure or direction.I would 100% recommend working with Sam, especially if you’ve been feeling stuck or unsure where to start. He’s knowledgeable, encouraging and realistic, and he really listens.

  • Pull up PB

  • Half marathon PB

  • Leaner, fitter and more confident

Tom, 28, Surveyor

Tom has years of training experience under his belt having played rugby and trained in the gym for 15 years. However, Tom needed some guidance before the London Marathon in April 2025.Tom lost 15kg, before running the marathon in 4 hours and 11 minutes.'Thanks for everything. What a journey it's been'.

And the best part is, Tom didn't have to completely change his life to get these results. With a focus on doing the basics well and a sustainable approach, you can achieve more than you might think.

  • Structured training plan

  • Nutritional guidance and support

  • Consistently doing the basics well

Rob, 30, Consultant

Rob played rugby for many years, but recently struggled with a herniated disc. This, along with an active London social life, led to Rob gaining some unwanted body fat. In 6 months, Rob lost 15kg, completed couch to 5k and got back to playing rugby.Before starting with Sam, I was definitely at a low point. My confidence was down, I'd just injured my back, and I was feeling lost about my fitness goals. I really needed someone to help me get back on track.I've seen incredible progress, and I feel so much stronger and more confident.

Rob was able to continue enjoying his social life, avoid spending hours in the gym and get his back the healthiest it has been in years - meaning he's not only in better shape, but able to enjoy his social life more fully than before.

  • Social life continues

  • Reduced lower back pain

  • Skils to manage his weight going forward

George, 28, Head of Talent

George came to me with a goal of completing a Hyrox doubles in 3 months, as well as tidying up the rig (his words). Building in fitness alongside a busy work and social life, George was able to lose 7kgs in just 2 months and post a Hyrox time he was proud of.

George didn't have to give up anything that he enjoys - and was able to hit his aesthetic and performance goals through a structured training program and being held accountable to stay consistent.

  • Hyrox doubles smashed

  • Leaner and stronger than before

  • Enjoying the results of training with a structured program

Free stuff

If you want to hear more about how you can get results like this for yourself through training for performance, I record a weekly podcast on just that.

Want results like these?

Let's talk.

Hit the link below to let me know about your fitness goals and I'll be in touch.